Universal App

The platform includes an unbranded generic shopper app which can be used to discover and buy from multiple retailers.

The universal application has generic branding until it detects that it is inside a compatible retail location, at which point it adopts the retailer’s brand and offers shoppers access to that retailer’s specific capabilities. Designed to support the needs of smaller merchants who do not require a whitelabel, the universal app also helps merchants attract new shoppers through it’s discovery features.